Hopefluent Logo
The year 2025 was a year full of challenges and opportunities for China’s real estate market. In the year, new developments continued to occur as the outside environment changed, economically and politically. Under this general condition where consumers haven’t fully recovered their confidence and domestic economy was still undergoing structural adjustments, buyers and investors tended to hold an extremely cautious attitude toward house purchase.
Recently, the government rolled out a succession of policies to support real estate industry, which has injected new vitality into the market. As a result, consumer demand has gradually rebounded and market has showed signs of recovery and climbed to a stable level. In response to this trend, the Group has devised a number of strategies to seize the opportunities in the market while maintaining flexibility to changes. The Group continued to optimize its cost structure and shift its focus toward core cities and prime locations, with a view to finding new growth drivers for its businesses.
In 2025, the Group’s overall turnover was HK$599 million, a decline of 37% from the same period in 2024, mainly due to the overall downturn in the real estate market and intensified competition in the property real estate agency industry during the year, which resulted in operating losses. The loss attributable to shareholders was HK$299.6 million.
OPERATE WITH RESILIENCE WHILE FOCUSING ON EFFICIENCY IMPROVEMENT AND ENCOURAGING INNOVATIONS
Last year, in the face a challenging market environment, the Group enhanced the performance of its business by strengthening operational resilience, with a focus on innovation, profitability, and scale. During the year, the Group concentrated on property real estate agency business and shifted its focus toward core cities and high-value areas. The Group also deepened its collaborations with leading developers to maximize coverage of projects with high value, ultimately achieving improvement in both market share and brand influence. We assessed the operational strategies of each region on a case-by-case basis, taking into account local market trends, customer characteristics and internal data. In addition, the Group continued to actively promote digital integration, continuously strengthening its online marketing capabilities to attract more potential customers, and thereby further refining the property real estate agency chain.
As for valuation research and customer search business, the Group sought to improve the accuracy, practicability and timeliness of data, exploring the application of artificial intelligence in data processing. We also continued to expand our customer base and provided partners with a strategy-navigating “decision operating system” to enhance their marketing capabilities, delivering fullcycle, high-quality services.
Furthermore, our self-developed “Bang Housing” APP and mini-program has helped us promote online media across multiple dimensions to advance the integration of online and offline resources, thus providing a full-process service from home search guidance to transaction completion. This has allowed us continue to expand our operations in the Pearl River Delta and other major mainland cities, which has enhanced our customers’ stickiness and our sales capabilities.
Against the backdrop of slowing economy and weakening demand, downward sentiment continued to pervade the real estate market. Like others, the Group was affected by the impact from both the macro economy and industry development. During the year, turnover of the Group’s property real estate agency business was approximately HK$588 million (2024: approximately HK$924 million).
The Group’s financial services business was also badly hit by external volatilities and tightening atmosphere in the market, with turnover amounting to HK$11 million (2024: approximately HK$23 million).
CONCLUSION
As the government reiterated real estate industry’s status as a pillar in the national economy, I firmly believe that our industry will witness a new wave of development. In the midst of continuous good news, consumers and investors are gradually picking up their confidence. With this development, the market will see an increase in demand and a rebound in transaction volume, which will position our business expansion plan high on agenda. Supported by favorable policies, the price of housing will gain stability, which will attract increasing number of buyers and investors to enter into the market.
In 2026, we will stay committed to our principal businesses, continue to make refinements, constantly push forward digital transformation and endeavor to improve our services efficiency. Leveraging artificial intelligence technologies, we will devise flexible operational strategies to meet customers’ needs. Meanwhile, we will actively explore potential opportunities in emerging markets and encourage innovation-driven development.
On behalf of the Group and the Board, I would like to express my gratitude to all Hopefluent employees for their hard work and contributions. I would also like to sincerely thank our shareholders, customers, business partners and investors for their continued support and trust in the Group. Hopefluent will continue to work diligently to create greater value for customers, and bring more satisfactory returns to shareholders.